Google Free Booking Links let your hotel appear on Google Search and Google Maps with 0% commission. Here is how to set it up in under 2 hours.
Google Free Booking Links are one of the most underused tools in hotel distribution. They're free, they appear on Google Search and Google Maps, and every booking through them costs you 0% commission.
When a traveller searches for your hotel on Google, they see a panel on the right side of the page showing room rates from multiple sources. Historically this was dominated by Booking.com, Expedia and Google Hotel Ads (which cost money per click). In 2021, Google added Free Booking Links — your hotel's direct rate can appear here at zero cost.
Create a Google Hotel Center account
Go to google.com/hotelcenter and request access. You will need a Google account and your hotel details.
Verify your property
Google will verify your hotel exists at the address you provide. This takes 1–5 business days.
Connect your rate feed
This is where a channel manager like Hotaler comes in. Hotaler pushes your live rates to Google Hotel Center automatically.
Enable Free Booking Links
In Hotel Center, go to 'Booking Links' and enable the free tier. Your rates will appear within 48–72 hours.
Monitor and optimise
Track clicks and bookings in Hotel Center. Ensure your direct rate is competitive with OTA rates.
✅ With Hotaler, steps 3 and 4 are automatic
Once you connect your Google Hotel Center account in Hotaler, rates push automatically every time you update them. No manual exports, no upload files.
Written by the Hotaler Team
Hotel distribution experts since 2012
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